Uncovering the Psychology Behind Writing Copy with Erin Ollila

Erin Ollila is an experienced writer and copywriter with an MFA in creative writing and a background in mental health. She is passionate about understanding human nature and using her expertise to help people make informed decisions about their businesses, especially in the words they choose and use to convey who they are, what they do, and the clients they are best suited to work with.  In other words, copywriting.   Erin knows that the key to engaging copy is to speak to the reader and create an inviting journey. She believes that everyone has the capacity to write their own copy, but needs to keep an eye out for the pitfalls of poor advice that can make them think they are successful when they really aren’t.  In this episode, you will learn the following:ow did Erin Ollila realize she wanted to become a writer?How can we use customer journeys to communicate effectively?How can we ensure that our marketing assets, such as websites and emails, are speaking to our readers and prompting them to take the desired action? In Her Words:   "I'm ingrained in my communication style to relate through stories, to tell stories, and that's how I connect with people."   Erin Ollila  Want to connect with Erin?: Website: https://erinollila.com/ Talk Copy to Me Podcast: https://erinollila.com/podcast/ Linked In: https://www.linkedin.com/in/erinollila/ IG: https://www.instagram.com/erinollila/ VIP Intensive: https://erinollila.com/vip-day/ Other episodes you'll enjoy: Ep # 146 Unpacking Marketing Strategy -  https://bit.ly/3xNsZNS Ep # 98 The Client Journey in 6 Steps -  https://bit.ly/3qgr5lA Ep # 56  Elevating Women’s Voices Through Story -  https://bit.ly/3ciugC9 Connect with me:  LinkedIn: https://www.linkedin.com/in/diannwingertcoaching/ Website: https://www.diannwingertcoaching.com/ YouTube: https://www.youtube.com/channel/UC5qFHTPZTAxtYvVLyip3h0A Before you go, can you do something for me?  If you love and look forward to each episode of The Driven Woman Entrepreneur Podcast,  let me know by leaving a review! I’m not a mind reader and podcast reviews really do motivate me to keep creating this show & bringing you awesome guests and no-BS solo episodes.  Apple: https://apple.co/2BZDFzc Android: https://www.podchaser.com/podcasts/the-driven-woman-1194485 You know that just listening to a podcast, no matter how awesome...