The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture. Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights. #marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalytics CHAPTERS: 00:00 - Intro 01:34 - AI in Marketing 08:38 - Issues in Digital Advertising 10:53 - Flaws in Marketing Principles 14:30 - Restoration Hardware Case Study 16:43 - Role of CMOs in Marketing 19:30 - Understanding Slow and Weak Marketing 22:40 - Importance of Good Writing Skills 25:00 - The WASL Effect and Dopamine Culture 31:00 - Tom’s Top Marketing Prediction 32:40 - Final Thoughts and Questions 34:35 - Outro See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.