CMO Confidential
Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job. CMO Confidential is Presented by Props: www.props.co
Show episodes
Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential
CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconom
Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On
A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at The Wharton School of Business. This show is a bookend to "The Rise & Fall of Peloton as Seen Through the Lens of CLTV" with Professor Dan McCarthy. Pete discusses the use of Customer Lifetime Value (CLTV) as key to understanding the true valu
McKinsey & A.N.A | Marketing - The Battle Between Believers & Non-Believers - Part 2 | Replay
A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurab
McKinsey & A.N.A | Marketing: The Battle Between Believers & Non Believers | Part 1
This week's holiday episode revisits one of our most popular shows from the past year where leaders from @McKinsey and @ANAmarketers discuss the continued divide between marketing believers and non-believers. A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and H
Adam Brotman and Andy Sack | Forum 3 | It's a Bird! It's a Plane! Holy Shit, It's AI! Part 2
This is Part 2 of A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewin
Adam Brotman and Andy Sack | Forum 3| It's a Bird! It's a Plane! Holy Shit, It's AI!" Part 1
A CMO Confidential Interview with Andy Sack and Adam Brotman, Co-Founders and Co-CEO's of Forum 3, authors of the book AI First, previously at Microsoft and Starbucks. They discuss why AI is different from previous technology advances and the series of "Holy Shit!" moments experienced when interviewing Sam Altman, Bill
