The Dakota Way: Why it Matters with Gui Costin

Chapters 01:06 Guest Introduction 01:13 Dakota"s Dual Business Model 02:39 Origin Story of Dakota 03:10 Transition from Employee to Entrepreneur 05:06 Early Days and Initial Client Acquisition 06:37 Growing the Company and Sales Team Development 07:42 Implementing the "Dakota Way" 09:01 CEO"s Role in Sales Process 10:32 Sales Team Expansion and Developing Leadership 12:07 Introducing AI in Sales 13:14 Utilizing AI for Enhanced Customer Targeting 16:03 Cold Outreach Strategies 18:50 Building a Sales Culture Focused on Belief and Persistence 20:28 Importance of the Human Element in Sales 25:07 Final Insights and Advice for CEOsAbout Guest Gui Costin is an entrepreneur and thought leader with a track record of success in the field of sales and marketing. He is the founder and CEO of Dakota, a sales and marketing company specializing in investment services. With over 30 years of experience in the industry, Gui possesses an extensive knowledge of the global economy and investment world. Throughout his career, he has successfully launched and managed numerous businesses in the investment space. His expertise lies in sales strategy, business development, market research and product management.About Guest Company Dakota is an industry leader when it comes to sales and marketing in the investment services sector. The company was established by Gui Costin with a vision to revolutionize investment sales and marketing efforts through technology. Today, Dakota boasts a comprehensive sales platform – Dakota Marketplace, which is the first-ever search engine for investment strategies. The platform connects asset managers with potential investors. Alongside Dakota Marketplace, the company offers various other services like fund placement, investor research, data sync service that help drive revenues of businesses in capital raising.Links  Connect with Gui Costin LinkedIn Profile: https://www.linkedin.com/in/guicostin/ Company Website: https://www.dakota.com/ Gui Costin"s book "Millennials Are Not Aliens" on Amazon: https://www.amazon.com/Millennials-Are-Not-Aliens-Everything/dp/1946633429 Gui Costin’s book ‘The Dakota Way’: Stay Tuned - Scheduled to be released in February 2025! Dakota"s YouTube Channel featuring Gui Costin: https://www.youtube.com/@DakotaLivePodcast Book recommended by Gui : Amazon management systems The Amazon Management System - Ram Charan - Author, CEO Advisor Podcast recommended by Gui: Chris Lockhead Podcast : Category Pirates (2) Category Pirates 🏴‍☠️ - YouTube Connect with Alice Heiman LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/ Alice’s Website: https://aliceheiman.com/