Sales Talk for CEOs
Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.
Show episodes
Ep182 Hard Lessons in Early Sales: How Collin Stewart Found Real Product-Market Fit
From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and kept showing them and expe
Ep181 From “Disruptive Influence” to CEO Storytelling Coach: How Jeff Abracen Helps Founders Sell with Stories
When CEOs struggle to connect with customers, teams, or investors, it"s rarely a strategy problem, it’s a storytelling problem. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jeff Abracen, Founder of Disruptive Influence and storytelling coach to tech leaders, to uncover why a great story is a terr
There are two key ways to get in front of the people most likely to buy from you and Alice believes you may be overlooking them. The first is something she talks about all the time. So if you haven’t started expecting your team to do it, now is the time. Referral selling. Yes, you get a few referrals here and there b
Imagine if your sales team could rehearse complex deals before ever meeting the buyer, just like elite athletes pre-game. That’s exactly what Daveed Gartenstein-Ross (CEO) and Alix Berry (COO) of ExpertTheory make possible. In this episode, Alice Heiman dives into how ExpertTheory helps companies simulate real-world sa
Ep178 How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)
What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Soarion Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing models. In this episode
Ep177 How CEOs Hire A‑Players: Mindset, Bench Strength & the End of Post-and-Pray Hiring
If you’re still posting jobs and hoping A-players apply, you’re already behind. In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire top revenue-generating ta
