The Crisis Killing Your Creator Marketing ROI

Creator marketing ROI is in crisis. Joseph Perello, CEO of Props, explains how to transform creator content into a performance channel by blending human storytelling with paid media precision. He reveals why scaling individual creators (rather than expanding creator volume) delivers better results, and demonstrates how owned media can drive measurable business outcomes beyond traditional vanity metrics. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.