Chris Ashenden (Athletic Greens) - How he founded a billion dollar nutrition brand, why he waited until $150m in sales to raise capital, and creating a new consumer habit

Our guest today is Chris Ashenden, Founder & CEO of Athletic Greens and AG1. AG1 is the world’s most comprehensive and convenient daily nutrition product in green powder form.  We discuss:Why he founded Athletic GreensApproach to formulationHow he met Tim FerrissHow he built relationships with customersScaling onlineCreating a subscription business and new consumer habitWhy he bootstrapped to $150m in revenueWhen it made sense to fundraise ***Sponsor***  Introducing aVenture - venture capital for everyone With aVenture everyone can now invest directly into venture capital funds through our platform while also benefiting from periodic liquidity options. If you agree, sign-up for their waitlist at aventure.vc.   aVenture is a San Francisco, California-based financial technology company that permits users to launch, manage and invest in venture funds on its platform, http://aventure.vc. aVenture operates independently of any investment advisors on its platform. Certain funds listed on the aVenture platform are provided by independent fund managers and may be registered as investment advisors in the U.S., or qualify for exempt reporting status.   Mike is a paid spokesperson for aVenture and is compensated $6,000. Want to keep up to date with The Consumer VC? Subscribe to my newsletter Here.