Our guest today is Chris Ashenden, Founder & CEO of Athletic Greens and AG1. AG1 is the world’s most comprehensive and convenient daily nutrition product in green powder form.  We discuss:Why he founded Athletic GreensApproach to formulationHow he met Tim FerrissHow he built relationships with customersScaling onlineCr

Chris Ashenden is the Founder and CEO of Athletic Greens. They recently raised $100M and are currently valued at $1B. In this episode we discuss health, nutrition, daily routines and how Chris built a massive business before taking any outside investment capital. ======================= Mode, UK Fintech app, allows you

Chris Ashenden is a serial entrepreneur, a health and fitness expert, an investor and world traveler. He is the founder of Athletic Greens, an all-in-one supplement that industry experts swear by as their nutritional insurance policy. In this conversation, we discuss the importance of food and sleep, nutritional disord

This week’s podcast is with Chris Ashenden, the co-founder of Athletic Greens. Now I want to be totally transparent here – Athletic Greens is a partner of the podcast but I wouldn’t be comfortable having Chris on unless I fully believed in the product and their mission. In this conversation, we touch on Chris’ upbringi

Establishing a premium products brand is no easy task. The higher price point that is characteristic of premium products scares most brand builders away. They’d rather settle for a more affordable product that appeals to a broader audience. They believe that approach will generate more sales. But more sales are not wha