The Black Friday / Cyber Monday Playbook for 2024 (#189)

Jim is joined by Jordan Summers during a Linkedin live stream where they discuss tactics and strategies for navigating the holiday season, including the all important Black Friday and Cyber Monday. They get tactical with strategies for companies at different stages of growth and provide a blueprint on how to make it through and meeting your goals. TOPICS DISCUSSED IN TODAY’S EPISODEThe importance of black Friday and cyber mondayShould Your Business Compete?Holiday Season strategiesBalancing discounts and marginsMaximizing customer engagementSetting goalsCrafting Effective OffersUnderstanding Ad Spend and CPMsScaling ad campaigns effectivelyAd creative strategiesLanding pages and websitesUnderstanding Ad Spend and CPMsPost-Holiday Marketing Strategies Resources:Growth Marketing OS (Operating System) GrowthHitJim Huffman websiteJim's LinkedinJim's Twitter   Additional episodes you might enjoy: Startup Ideas by Paul Graham (#45) Nathan Barry: How to Bootstrap a Company to $30M in a Crowded Market (#41) How I Met My Biz Partner and Less Learned Hitting $2M ARR (#44) Ryan Hamilton on his Netflix special, touring with Jerry Seinfeld, & how to write a joke (#10) How We're Validating Startup Ideas (#51)