The best data source to understand what is popular in B2B media

11 Nov 2025 • 5 min • EN

Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows through iterative testing, and validating AI outputs by asking it to explain its reasoning process. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

From "MarTech Podcast ™ // Marketing + Technology = Business Growth"

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