The Behaviour Business Episode 2 - Coffee and Dessert with Rory Sutherland (Part 2)

Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for. The second episode of The Behaviour Business podcast is the longer - perhaps slightly more irreverent, if that's possible - part of a lunchtime chat with Rory recorded in March 2019, after the coffee and dessert arrived. Here he and Richard Chataway continue to talk about applying behavioural science in business, why Google still has the 'I'm Feeling Lucky' button when no-one uses it, the dangers of mental schemas and following the tube map, the 'gig economy', the value of testing to find solutions to problems of irrationality...and Uber for anaesthetists. Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1 Buy 'The Behaviour Business' book here, which features a foreword by Rory: https://amzn.to/37e3Mwc