The Behaviour Business Episode 1 - Lunch with Rory Sutherland (Part 1)

Rory Sutherland is vice-chair of Ogilvy UK, a TED talk superstar (with talks amassing over 7 million views), author of the brilliant 'Alchemy: The Surprising Power of Ideas That Don't Make Sense' and all-round polymath. He's also one of the best lunch companions you could hope for. In this first episode of The Behaviour Business podcast, you can experience a flavour of just what an educational - and hilarious - experience lunch with Rory is. Recorded in March 2019, this is the starter course of a lunchtime chat with Richard Chataway that covers some of the key themes explored in Rory's book, the relevance (and importance) of behavioural science in business, the limitations of what Rory calls 'McKinsey capitalism', as well as a famous Not The Nine O'Clock News sketch about toilets. Rory Sutherland's book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense' is out now and available at Amazon: https://amzn.to/37dcET1 You can watch the famous NTNOCN 'Toilets' sketch here: https://www.youtube.com/watch?v=j2b-wTJ8x3E Buy 'The Behaviour Business' book here, which features a foreword by Rory: https://amzn.to/37e3Mwc