The Adventures of Taking a Consumer Product to Market with Angie Ruff, CPG Consultant at Flavor Craft Consulting

In this episode of Exploring Growth, host Lee Murray chats with Angie Ruff, CPG Consultant at Flavor Craft Consulting. They dive into the complexities of bringing products to market, stressing the need to solve consumer problems while balancing technical and creative elements through effective storytelling. This episode provides practical advice for those navigating the product branding landscape. Have a guest recommendation, question, or just want to connect? Go here: https://www.harvardmurray.com/exploring-growth-podcast Connect on LinkedIn: Lee - https://www.linkedin.com/in/leehmurray Angie - https://www.linkedin.com/in/angieruff/ #ExploringGrowthPodcast #ProductBranding #CPGIndustry #ConsumerInsights #EntrepreneurChallenges #AngieRuff #StorytellingInMarketing #UserExperience #FlavorCraftConsultant #ProductDevelopment #ProductBranding #CPG