The Ad Agency Washing Machine

13 Jun 2025 • 33 min • EN
33 min
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In the latest sign of massive change among ad agency hold cos, Mark Read is stepping down as leader of WPP. We unpack the impact of AI on agency hold cos and media, including WPP Media’s prediction that 2025 will be the first year in which the majority of ad spend flows through user-generated content.

From "The Big Story"

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