The Big Story
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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After the IAB Tech Lab proposed to move ad auctions from the browser to the server with its Trusted Server prototype, controversy ensued. Plus: Should data privacy be viewed as a badge of honor or a baseline?
Alphonso shareholders won their lawsuit against LG Ads, clearing the way for an IPO. Then, as TikTok counts down the days until its stay of execution expires, Oracle might buy a minority stake.
Tariffs are taking effect in the US, and advertisers are shook. Our special guest, Madison and Wall’s Brian Wieser, weighs in on the “blindingly obvious” consequences of implementing tariffs, including supply-chain disruptions that lead to a pullback in ad spend. You can’t promote what you can’t produce. Plus: the rati
Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.
In her last week at AdExchanger, Senior Editor Alyssa Boyle reflects on three years of change, and stasis, in the CTV space. Then, how Ozempic is changing the marketing world.
When the ad tech darling of Wall Street, The Trade Desk, misses earnings, the industry pays attention. Plus: Reddit, fueled by Google search, sputters after an algorithmic adjustment.