The Big Story
Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
Consumer spending on Black Friday Cyber Monday was up 7%. But prices are high, and the most affluent customers are doing the most spending in the US. Plus: the challenges faced by the ad buyers managing campaigns on Meta during Glitchmas.
Inside Omnicom's shift in spend from The Trade Desk DSP to Amazon DSP.
We break down some of the most interesting financial trends coming out of Q3 earnings reports, and what rises to the level of being worth covering in the first place.
New APIs from Roku, Comcast and The Trade Desk are reshaping digital advertising, from self-serve campaign management to cross-platform measurement. But when it comes to identity and targeting, a new study finds that IP address matching is missing the mark.
With its wide adoption and independent membership, Prebid is powerful. We discuss Transaction IDs and the remedies phase of the antitrust trial with those inside and outside the org to better understand this open-source project.