S3 Episode 5: Mark Schaefer on Cumulative Advantage

On this episode of the Actionable Futurist® podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred. He’s also the author of the world"s best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller. His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight. We had a fascinating discussion that I know you will enjoy. Topics covered included:The  genesis of influencer marketingHow we can all gain a cumulative advantageWhy it"s time for marketers to be humbleThe opportunity for TikTokHow serendipity can play a huge role in your life and careerMark"s view on the demographics for each social networkHow social media will fractureHow we now live in a world of infinite mediaHarnessing the era of unintended consequences for marketers Resources: Azeem Azar"s Exponential view Benedict Evans Newsletter More on Mark LinkedIn Twitter Blog His books Your Host: Actionable Futurist® & Chief Futurist Andrew Grill For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew"s Social Channels Andrew on LinkedIn @AndrewGrill on Twitter @Andrew.Grill on Instagram Keynote speeches here Pre-order Andrew"s upcoming book - Digitally Curious