S3 Episode 5: Mark Schaefer on Cumulative Advantage

On this episode of the Actionable Futurist® podcast, we spoke with Mark Schaefer, someone I’ve known for nearly a decade. We first met in 2012 after he published the best selling book “Return on Influence” while I was the CEO of influencer platform Kred. He’s also the author of the world"s best-selling book on Twitter, The Tao of Twitter, as well as a raft of other books such as The Content Code about content marketing and “KNOWN” a book on personal branding. I was also fortunate to be featured in his “book “Marketing Rebellion" - an Amazon best-seller. His new book, "Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds" guides readers on a path that helps them stand out in a world of overwhelming information density -- when sometimes even being "great" is not enough. Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight. We had a fascinating discussion that I know you will enjoy. Topics covered included:The  genesis of influencer marketingHow we can all gain a cumulative advantageWhy it"s time for marketers to be humbleThe opportunity for TikTokHow serendipity can play a huge role in your life and careerMark"s view on the demographics for each social networkHow social media will fractureHow we now live in a world of infinite mediaHarnessing the era of unintended consequences for marketers Resources: Azeem Azar"s Exponential view Benedict Evans Newsletter More on Mark LinkedIn Twitter Blog His books Thanks for listening to Digitally Curious. You can buy the book that showcases these episodes at curious.click/order Your Host is Actionable Futurist® Andrew Grill For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com Andrew"s Social Channels Andrew on LinkedIn @AndrewGrill on Twitter @Andrew.Grill on Instagram Keynote speeches here Pre-order Andrew"s upcoming book - Digitally Curious