The 3 U's of Paid Search with Morgan Blake, CEO of Construction Marketing Online

In this episode of Exploring Growth, host Lee Murray talks with Morgan Blake about the complexities of paid advertising, with a special focus on the construction industry. They discuss common pitfalls like unclean data and misaligned goals, emphasizing the importance of understanding your audience and setting up campaigns correctly. The conversation also explores storytelling, transparency, and the evolving role of data in digital marketing. Want to connect or recommend a guest? harvardmurray.com/exploring-growth-podcast Connect on LinkedIn: Lee – https://www.linkedin.com/in/leehmurray Morgan – https://www.linkedin.com/in/morganozenbaughblake/