The #1 Mistake Speakers Make at Conferences (and How to Fix It)

If you’re stepping on stage at a conference, there’s one mistake that can make or break your session—and most speakers don’t even realize they’re making it. In this mini episode, David Brickley shares a hard truth: Your audience doesn’t need your resume, they need your insights. Whether you’re a CMO, a social media exec, or a brand leader, your job on stage is to provide value—not just tell your backstory. 🔥 Key Takeaways: Focus on the audience, not yourself. Share actionable insights that marketers can take back to their teams. Ditch the surface-level Q&A. Get straight to what’s actually moving the needle. Moderators set the tone. A great panel hinges on asking the right questions and pulling real takeaways from speakers. Reverse engineer your content. Ask yourself: If I were in the audience, what would I find valuable? If you’ve ever prepped someone for a panel—or been on one yourself—this episode is a must-listen. Drop a comment below with your biggest panel pet peeves! Interested in becoming a guest on the podcast? Reach out to our team at businessofsocial@stn.digital ---------------------------------------------------------------------------------------------- STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.           ➡Check us out: https://www.stndigital.com/           ➡Get in touch with our team: https://www.stndigital.com/contact/ ---------------------------------------------------------------------------------------------- Want more insights? Follow David: TikTok: https://www.tiktok.com/@davidbrickley Twitter: https://twitter.com/DavidjBrickley LinkedIn: http://www.linkedin.com/in/brickley Instagram: http://instagram.com/davidjbrickley Facebook: https://www.facebook.com/davidjamesbrickley