Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential |

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's  @TEDx  https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en Linkedin: CMOConfidential Spotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470f Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567 #tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential 00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey 01:54 The Ever-Changing State of Marketing 03:40 Navigating the CMO Role: Challenges and Strategies 05:47 Embracing Digital Transformation in Marketing 07:33 The Importance of Continuous Learning and Adaptation 14:26 Tales from the CMO Crypt: Overcoming Obstacles 20:44 Navigating Misinformation in Marketing 20:58 The Power of Sharing Knowledge in Competitive Fields 21:22 Understanding the Long-Term Value of Branding 21:50 The Challenges of Marketing in Tech Companies 22:15 Crisis Management and the Importance of Preparation 23:03 Insights from a Marketing Career: Recognizing Red Flags 26:13 Embracing Challenges and the Journey of Self-Discovery 29:43 Building Community and Reimagining Business in a Changing World 31:56 The Journey from CMO to Community Builder 34:36 Concluding Thoughts and Practical Advice See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.