SXSW 2024: Is Socially Responsible Influencer Marketing Possible?

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?”  You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, Maybelline NY, and Claire McCormack, Senior Editor at Beauty Independent, who share insights on how to move the industry towards a model of “marketing for good.”  During the conversation, you’ll learn How brands can effectively and authentically bring brand purpose into their marketing strategyHow to work with creators to amplify your key messageHow to measure the success of your social initiatives and brand growth