The Fast Traack by Traackr

This special edition of the Fast Traack Podcast features a live recording from the SXSW 2025 panel, "Let’s Talk $$$: Pricing Transparency and Equity in the Creator Economy." You"ll hear from Christen Nino De Guzman (Founder & CEO, Clara for Creators), Jamie Gutfreund (Founder, Creative Vision), and creator and Founder

Virality lasts a second, friendships last a lifetime.  Sure, marketers and creators alike want the views and engagement that virality can bring. But being able to truly “influence” an audience is the real end goal.  During this episode of the Fast Traack, Chantal Rochelle, Director of Influencer Marketing at Warner Bro

Do brands need to buy creators’ love?  While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational.  On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content cre

Why are long-term partnerships important?  This was the main theme of our conversation with Michelle Kwak, Director of Integrated Communications at LANEIGE US, and Ava Lee, Creator (@glowbyava) and Founder of ByAva. On this episode of the Fast Traack, Ava and Michelle discuss how moving to long-term partnerships are be

Not all creators are creative… This was a key takeaway from our conversation with Iris Coker, Director of Global Influencer Relations and Social Content Strategy at Kate Spade, and celebrity nail artist and content creator, Betina Goldstein (@betinagoldstein).  On this episode of the Fast Traack, Iris and Betina discus

This is a special edition of the Fast Traack Podcast featuring a live recording from this year’s SXSW panel discussion, “Socially Responsible Influencer Marketing: Is It Possible?”  You’ll hear from Firdaous El Honsali, Vice-President, Dove Masterbrand Global & North America, Sarah Shaker, Head of Brand Engagement, May