Bella Clark and Thuy Le: To Be Authentic or To Send a Birkin?

Do brands need to buy creators’ love?  While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and relational.  On this episode of the Fast Traack, Bella Clark, Head of Influencer and Partnerships at Lipton, and content creator, Thuy Le, discuss the importance of authentic connection when it comes to brand and creator relationships.  Do brands need to buy creators"s love? Do you think you could actually earn loyalty by sending a creator a free Birkin? While the practice of influencer marketing might have been considered “flashy” in the past, it has since evolved into something that is highly strategic and impactful. During the conversation, Bella and Thuy also share:Their twists and turns in navigating the creator economy What “authenticity” really means in a buzzword-filled worldTheir predictions for the future of the industry  Keep up to date on what’s happening in the influencer marketing industry by following Traackr on social. Instagram LinkedIn TikTok Have a question for us? Email ft@traackr.com.