Ben Shapiro - CEO & Co-Founder of I Hear Everything | Using Podcasts To Grow Your Business

➡️ Like The Podcast? Leave A Rating: https://ratethispodcast.com/successstory ➡️ About The Guest⁣ Ben Shapiro is the host of both the Voices of Search Podcast and the Martech Podcast. He is a brand development & marketing strategy consultant that left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and independent consulting & content business. He specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He has an incredibly impressive resume, holding several senior level (VP & C-Suite) marketing roles before pivoting and launching his own business and brand. He’s scaled his own shows to top charts globally with millions of downloads, as well as launched podcats for some of the largest brands in the world. ➡️ Show Links https://www.linkedin.com/in/benjshap/ https://twitter.com/benjshap/  ➡️ Podcast Sponsors HUBSPOT - https://hubspot.com/ EXPRESS VPN - https://expressvpn.com/successstory/ FACTOR - https://go.factor75.com/plans (CODE: SUCCESS120) ➡️ Talking Points⁣ 00:00 - Intro 04:02 - Ben Shapiro's origin story  05:20 - Pivoting from a screw-up 08:29 - Getting into podcasting 13:37 - How to scale a business 15:40 - Using podcasts to fill your sales funnel 19:27 - The benefits of short-form podcasts 23:46 - How to identify a podcast audience 27:25 - How to hire and scale a podcasting team  35:22 - How to hire the right talent in a startup  39:17 - Hiring, staffing, and growth lessons 42:08 - Why you should start more than one podcast 47:47 - 10x-ing the efficacy of your advertising dollars 53:30 - Scaling your sales efforts 57:22 - The future of the podcast agency & media company 59:50 - Why more businesses will start podcasts 1:03:20 - Leaving an impact on the marketing industry 1:04:36 - Where to connect with Ben Shapiro  1:05:36 - Ben Shapiro’s biggest career challenges 1:07:03 - Ben Shapiro’s mentor 1:07:56 - A book or podcast Ben Shaprio would recommend 1:10:28 - A lesson Ben Shaprio would tell his 20-year-old self about 1:10:44 - What does success mean to Ben Shapiro? Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy