Stop Losing Sales to Miscommunication with Nancy Zare

05 Aug 2025 • 34 min • EN
34 min
00:00
34:01
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What if you could eliminate sales resistance before it even starts? Most business leaders think they need better closing techniques or flashier presentations to increase sales. But Nancy Zare, organizational development expert, discovered something shocking: The biggest barrier to sales isn't your product—it's speaking the wrong language to your prospects. The $10,000 Mistake Most CEOs Make Daily You're probably treating prospects how YOU want to be treated. Big mistake. Nancy's research reveals four distinct buyer types, each requiring completely different approaches: The "2" Buyer: Needs 1-2 touchpoints, makes quick decisions (spot them by their confident, almost smug smile)The "4" Buyer: Relationship-focused, needs 2-3 touchpoints (warm, genuine smile gives them away)The "6" Buyer: Analytical, requires 6+ touchpoints (reserved, formal expressions)The "8" Buyer: Thorough researchers who need extensive information (uncomfortable smiles, cautious expressions) The LinkedIn Profile Hack That Reveals Everything Nancy shows you how to decode prospects in under 60 seconds using social media clues—including the type of smile in their profile photo. Yes, really. This isn't personality profiling; it's sales intelligence. Why Your Best Salespeople Are Burning Out Here's the kicker: You're probably forcing your entire team to use the same sales process for completely different buyer types. No wonder your conversion rates are inconsistent. The result? Longer sales cycles, more objections, and frustrated prospects who buy from competitors who "just get them." The Platinum Rule That's Crushing the Golden Rule Forget treating others how you want to be treated. Nancy's "Likability System" flips this on its head: Treat others how THEY want to be treated. This isn't about manipulation—it's about respect. And respect converts. What You'll Discover: ✅ The 6 criteria for instantly assessing someone's communication style  ✅ Why traditional sales training fails 75% of prospects  ✅ The smile decoder that reveals decision-making patterns  ✅ Time management systems that match your personality type (not everyone works like Stephen Covey)  ✅ Why building relationships beats closing techniques every single time The Bottom Line Nancy's clients report dramatic improvements in conversion rates, shorter sales cycles, and—here's the surprise—happier prospects who actually thank them for the sales process. Ready to stop guessing and start systematically reading your prospects? Get Nancy's 5-Minute Likability System: [Link in show notes] Connect with Nancy: NancyZare.com | LinkedIn Want the Magnetic Systems Method? [Link to Karl's systems guides] Because the best sales system isn't about what you say—it's about how they hear it.

From "Systematic Leader"

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