Stop Chasing Leads, Start Driving Revenue ft Britta Agel | Hard Corps Marketing Show | Ep 419

What does it really take to turn marketing into a powerful revenue engine? In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together. Britta breaks down the myths of pipeline as the ultimate metric and shares why unifying your teams under shared dashboards and goals is the real game-changer. She also dives into the importance of aligning campaigns with customer success, prioritizing lead quality, and building systems that support long-term growth. From tech stack insights to career reflections, this episode is packed with takeaways for any leader looking to build smarter, more aligned go-to-market teams. In this episode, we cover:Why revenue wins when marketing and sales success alignThe danger of ignoring customer success in campaign planningWhy quality leads and fast follow-up matter more than volumeHow tools like HubSpot can bring your strategy and systems together If you're ready to reimagine your marketing strategy and create true alignment that drives revenue, this episode is packed with practical insights you won’t want to miss! 🔔 Don’t forget to subscribe and hit the notification bell so you never miss an episode of The Hard Corps Marketing Show! Follow us on LinkedIn: https://www.linkedin.com/company/the-hard-corps-marketing-show/   Connect with Britta:LinkedIn: https://www.linkedin.com/in/britta-kristin-agel/ Twitter: www.x.com/BrittaKristin Company Website: https://www.ordio.com/   Personal Website: https://www.brittakristin.de/   Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/6wgTljUTxI4  Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/