Stop Being the Best Kept Secret: Why Talking About Your Business is Non-Negotiable

Episode 119: Stop Being the Best Kept Secret: Why Talking About Your Business is Non-Negotiable In this episode, we dive into one of the most important—and often overlooked—aspects of running a successful business: talking about it. Too many entrepreneurs fall into the trap of becoming the "best-kept secret" in their industry, but here’s the thing: if no one knows what you do, how can they work with you? Spoiler alert—they can’t. We share personal stories, reflections, and practical strategies for getting comfortable with sharing your business authentically (and no, it’s not about being salesy all the time). From celebrating wins to giving behind-the-scenes glimpses, we break down how to talk about your business in a way that builds connection, trust, and, ultimately, momentum. You’ll hear about Amanda’s lessons from realizing people still didn’t know about her business after a decade, Lynn’s experience of constantly explaining what she does (and why she’s not a life coach), and why your family or friends might not get it—and that’s okay. We also challenge you to take action: What steps can you take today to talk about your business more consistently? Whether it’s posting more testimonials, sharing client success stories, or just giving people a glimpse into your day-to-day, we encourage you to start small but start now. Oh, and if your circle isn’t supporting you in talking about your business, maybe it’s time to find a new circle (we’ve got cookies over here). This episode is packed with real talk, a little tough love, and a lot of encouragement to show up and share your passion with the world. So, what’s stopping you? Key Takeaways: Why being the "best-kept secret" is a recipe for business stagnation. How to talk about your business without sounding salesy. Why consistency matters and how to keep it authentic. The importance of building know, like, and trust with your audience. Why it's okay if some people just don’t "get" what you do. Action Item:Send us a message and tell us about your business! What do you do? Who do you serve? Let’s celebrate and amplify your amazing work. Until next time, get after it! Make sure to subscribe to our YouTube or Spotify and leave us a review! Like the show? LEAVE US A REVIEW wherever you listen! Have a question? CONTACT US at info@thepursuitofbadasserie.com! Want to sponsor us? Find out how HERE.