Stephen Upstone discusses LoopMe’s focus on brands in-app

Ari Paparo talks with Stephen Upstone, CEO and founder of LoopMe, about the company’s beginnings and its use of AI in advertising. They cover topics like measuring outcomes, navigating brand suitability, handling attribution, and dealing with data privacy. The conversation also looks at how LoopMe fits into the changing ad tech landscape. Learn more about your ad choices. Visit megaphone.fm/adchoices