Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
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GroupM COO JiYoung Kim talks about the agency’s evolving role in data collaboration, why signal-based models may outperform ID-based ones, and how privacy and performance can coexist. She also reflects on AI’s growing influence and the industry's need to rethink long-held assumptions. Learn more about your ad choices.
Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr Invest
Eric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference. Learn more about your ad choices
What AI Search Means for Brand Visibility: A Conversation with Omnicom’s Erin Lanuti
Bluefish CEO Alex Sherman talks with Erin Lanuti, Chief Innovation Officer at Omnicom PR Group, about how AI is reshaping the way consumers discover brands. They explore the risks of misinformation in AI-generated responses, the shift from traditional SEO to conversational AI, and what brands need to do to stay visible
Taboola CEO Adam Singolda joins Ari Paparo to explore the company’s role in the open web, from evolving publisher monetization models to the impact of AI on content personalization. They discuss the balance between relevance and quality, the rise of commerce content, and how platforms like Taboola are navigating scale
Dan Goikhman (CEO) and Krish Arvapally (CTO) of Dappier join the show to discuss how their company helps media brands deploy AI agents across websites and messaging platforms. They talk about real-world use cases, monetization strategies, and the shift from traditional web pages to AI-powered interactions. Learn more a
Episode 121: David Kostman on the new Teads, and what’s next for the Open Web. Plus a Possible round-up and Apple’s big antitrust loss.
Eric and Ari catch up with Teads CEO David Kostman to discuss the company’s merger with Outbrain, navigating between brand and performance goals, and how the open internet fits into today’s media landscape. They also break down what stood out at Possible, the latest in Google’s antitrust case, Apple’s courtroom loss to
