Marketecture: Get Smart. Fast.
The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv
Show episodes
Episode 120: Michael Walrath on Yext, Yahoo, and AI. Plus the AdLand acquisition and Google’s cookie reversal.
Michael Walrath, CEO of Yext, discusses the evolution of digital presence and the growing importance of structured data in an AI-driven landscape. He reflects on local-first marketing and the challenges of visibility at scale. Eric and Ari also examine Google's delayed cookie deprecation, its impact on ad tech, and bro
TripleLift CEO Dave Helmreich joins Ari Paparo to discuss his first 60 days at the helm and how the company is evolving beyond its native roots. They explore TripleLift’s push into creative as a differentiator for programmatic, its role in powering retail media through adaptive commerce solutions, and how it’s helping
Episode 119:🚨Blockbuster episode🚨The Google antitrust ruling + Mark Zagorski on what the critics have wrong about DoubleVerify
DoubleVerify CEO Mark Zagorski joins to discuss the evolving role of measurement, the use of AI, and how DV is addressing scrutiny, while Arielle Garcia and Alan Chapell break down the recent antitrust decision against Google’s ad tech stack and explore what it could mean for the future of competition and accountabilit
Understanding Concepts Over Keywords: Inside Inuvo's AI-Powered Targeting with Eric Tilbury
In this episode, Ari Paparo interviews Eric Tilbury, Head of Operations at Inouvo, to explore how their platform moves beyond traditional keyword targeting using a proprietary “concept graph.” Tilbury explains how Inouvo identifies the underlying meaning and sentiment of content at the sentence level, enabling more pre
Episode 118: Anthony Katsur on Navigating the Future of Ad Tech with Trusted Server
Anthony Katsur explores the Trusted Server initiative, its impact on ad tech, and how it addresses challenges like browser privacy, signal loss, and ad blocking while enhancing attribution and transparency. Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of Marketecture, Ari Paparo sits down with Gary Mittman, CEO of KERV.ai, to discuss how AI-driven video analysis is transforming contextual relevance and shopability. Mittman explains how KERV’s technology identifies key moments in video content to enable dynamic, targeted ad placements, creating new op
