Stand Out in B2B Marketing With Get Different's Mike Michalowicz

Standing out isn't just about being "the best" - it's about being different. And no one knows how to "Get Different" than no other than bestselling author and marketing guru, Mike Michalowicz. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/4zPDm1f4gVE This episode covers... From finding out why he wrote his book, Get Different, to tactics on how you can stand out, we also dived into... How to use his DAD framework for marketing - Different, Attractive, and DirectThe challenges small businesses face when trying to get noticedBuilding an Attention Plan over a Marketing PlanWhat the ideation process looks like About Mike... Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate Resources mentioned in this episode: Mike's WebsiteThe World Almanac and Book of FactsThe Go-Giver - Bob BurgBrainfluence - Roger DooleyFRICTION - Roger DooleyThe One Thing - Jay Papasan & Gary KellerMalcolm Gladwell _________________ 🗞 Join our newsletter: https://forms.gle/NaN6W8qj1qQsfpTe9 📚 Get your copy of the latest ABM in APAC Report here: https://xgrowth.com.au/abm-report/ Hosted & Produced by Shahin Hoda, Allysa Maywald & Alexander Hipwell, from xGrowth. 🚨 We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au Or fill out this Google form: https://forms.gle/ybDTyjEreR1WiUg16 And for all our other socials visit: https://mtr.bio/xgrowth