Growth Colony: APAC's B2B Growth Podcast
We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between. In each episode we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and many more! Hosted by Shahin Hoda Produced by Shahin Hoda, Alexander Hipwell & Allysa Maywald from xGrowth.
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We'll be going on a 4-week break! For 5 years it's been go, go, go, so this break will allow us to take a step back and create more awesome content for you. But whether you're an OG follower or new to the party, here are 3 episodes we think you should check out. Unlocking Company Growth in the B2B Landscape with Sean E
Vinnie chats with a marketer who didn’t start her professional career in marketing but in hospitality. Now Marketing Manager at Logicalis, Morgan Wilkinson, shares with us her hospitality experiences that have shaped her entire approach to B2B. 🎥 Prefer to watch the conversation? We've got a link for you: https://yout
How do you market to someone who doesn’t even know what they’re looking for yet? That’s the challenge with the mining industry, and we’re unpacking it all in this episode with Alex Lloyd, Head of Marketing for Advanced Navigation. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/bm3QGZPpf
Shahin chats with Christine Law, Director & Head of ABM, Asia Pacific & Japan at ServiceNow, about bringing brand experience and ABM together. The episode covers the following: What is brand experience?How to define ABMThe mistakes marketers makeFinding the balance between strategy and uplifting the strategy Christine
AI, Alignment & Innovation: The B2B Strategy Behind Twilio’s Regional Success with Nicholas Kontopoulos
"Innovation isn’t about shiny campaigns. It starts with people, process, and purpose." Joining us for a second time on the podcast is Nicholas Kontopoulos, VP of Marketing APJ at Twilio. We explored what real innovation looks like, how to align marketing and sales in global teams, and how Nicholas uses AI. 🎥 Prefer to
Joining Shahin and Vinnie is marketing legend, Mark Ritson, Founder of the Mini MBA. From almost buying Kylie Minogue's house, to consulting, and building a global brand, Mark shares with us the journey of his Mini MBA. 🎥 Prefer to watch the conversation? We've got a link for you: https://youtu.be/FEVkez18g44 This epi
