Radio Teaching Podcasting Lessons w/ Pierre Bouvard

Pierre Bouvard, Chief Insights Officer at Cumulus Media, is on the show today to speak with Bryan Barletta about what podcasting can learn from radio and other legacy media. Bouvard develops media and marketing insights to support Cumulus's 1300+ media sellers. He works with brands and agencies to craft targeting and measurement solutions. As always, Arielle Nissenblatt joins Bryan at the top of the show to introduce the conversation. She then rejoins after the chat to break it all down, giving listeners actionable next steps. Listen in to learn about: Bryan and Arielle's favorite radio stationsWhy Bryan and Pierre think ads should be no longer than 90 secondsHow to write impactful ad copy for audioWhat the listening public really thinks about ads on their podcasts (i.e. did you know they'd be ok with more?)Listener behavior as it relates to advertisement consumption on podcasts and on radioAn instructive note from Bryan about updating your pitch decks!And much more! Here's our favorite idea from this conversation: The job of advertising is to help a brand or product be known before they’re needed. Links: The DownloadSounds Profitable: Narrated ArticlesPierre BouvardCumulus MediaSignal Hill InsightsSubmit to The PodscapePodsightsSquadCast Credits: Hosted by Bryan Barletta and Arielle NissenblattAudio engineering by Ian PowellEvo Terra is the executive producer of Sounds Profitable: Adtech AppliedSpecial thanks to James Cridland of PodnewsSounds Profitable Theme written by Tim CameronSee omnystudio.com/listener for privacy information.