Sounds Profitable
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
Show episodes
Today in the business of podcasting: Digiday covers Sounds Profitable's latest study, Spotify is prepping to add podcast inventory to their ad exchange, and NPR's CEO writes an open letter to Congress about public media funding. Find links to every article mentioned right here on SoundsProfitable.com
LAST CALL: Tomorrow at 2:00 p.m. EST the second chapter of The Advertising Landscape, the largest study of podcast advertising effectiveness in the U.S., will debut in a live webinar hosted by Tom Webster. Register now to grab your virtual seat and get the report sent directly to your inbox after the presentation. Tod
Today in the business of podcasting: American Public Media puts successful Brains On! Universe podcasts up for sale, RadioInk covers Sounds Profitable reserch, IAB Australia finds podcast advertising continued growing in Q1, and JAR Audio explains how they sell podcast productions to decision-makers. Find links to ever
This week in the business of podcasting: insights from Podcast Show London, Tom Webster looks at podcast advertising's (lack of) gender gap when it comes to recall, a roundup of upcoming webinars, and Ofcom has a new podcast survey for UK listenership. Find links to every article mentioned right here on SoundsProfitab
Today in the business of podcasting: Tom Webster talks about the lack of a gender gap in podcast advertising recall, Spotify adds new discovery features for podcasts, Nielsen has their new annual marketing report, Horizon Media is opening up a public RFP, and Netflix has teamed up with BBC Studios for a new comedy podc
Today in the business of podcasting: I've got a rundown of a ton of upcoming webinars, making the case for making the case for spoken word audio, and CMOs' outlook for the year after Q2. Find links to every article (and webinar) mentioned by heading here on SoundsProfitable.com
