The Future of Brand Safety & Suitability for Audio

In this episode of Sounds Profitable: Adtech Applied, Bryan speaks with Tamara Zubatiy, co-founder and CEO of Barometer. Barometer contextualizes podcasts based on the GARM brand suitability components and the Media Roundtable Values. Listen to learn about: Brand safety and suitability Why it’s important to create block and allow lists for advertisersHow context and nuance play into the brand safety and suitability conversation The Sounds Profitable Business Leaders SummitThe consolidation of our feedsWhy we need your feedback on this podcast   Here’s our favorite idea from this conversation: GARM marks different levels of risk when it comes to advertising but there’s never an ad partnership that brings zero risk to either party (advertiser or publisher). Links: Bryan BarlettaArielle NissenblattTamara ZubatiyBarometerSounds Profitable Summit at Podcast MovementThe DownloadSounds Profitable: Narrated ArticlesSquadCastPodsights Credits: Hosted by Bryan Barletta & Arielle NissenblattSounds Profitable Theme written by Tim CameronSee omnystudio.com/listener for privacy information.