Social Media as Connection, Not Consumption | Katie Brinkley

Katie Brinkley, Founder Next Step Social Communications David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid social can be effective for clients who are less engaged or reluctant to appear on camera. She suggests using paid social to create awareness by showcasing what makes the business unique and leading potential customers through a customer journey. Katie emphasizes the need to be social on social media, connecting with people and building relationships. She advises agencies to hire individuals with specialized skills and allow them to embrace their strengths. Katie also emphasizes the importance of finding a unique selling proposition to stand out from competitors and tailor services to specific industries or niches.