Simpli.fi TV
Simpli.fi TV provides opportunities to showcase leaders and doers in the marketing and advertising space, allowing them to share their insights, perspectives and unique stories. Interviews are brief (under 10 minutes), educational, and ideal for viewers wishing to learn from their peers. Simpli.fi TV integrates news and trends from digital and marketing companies globally. Simpli.fi TV’s interviews feature trends in marketing, digital, programmatic, creative, connected TV, and the great people behind them. Simpli.fi TV works to be a real-time source of all things marketing from top companies around the globe. Simpli.fi TV is sponsored by Simpli.fi, a leading provider of workflow software and programmatic solutions to advertising agencies and other media buying organizations.
Show episodes
Jeff Swartz, CEO & Founder of Ethic Advertising Agency Jeff discusses his passion for geo-fencing and describes new AdTech he is developing to make it available to any size advertiser or agency. He talks about how to leverage different DSPs for different clients, and some of the issues that Google Analytics has with DS
Katie Brinkley, Founder Next Step Social Communications David McBee interviews Katie Brinkley, a social media expert, who expresses her strong belief in organic social media, emphasizing the importance of pushing out content in the right way to reach the right audience and build awareness. She acknowledges that paid so
Rob Norman, former Chief Digital Officer of WPP's GroupM In this enlightening episode, Rob Norman, former Chief Digital Officer of WPP's GroupM, discusses the revolutionary shifts occurring in Connected TV (CTV). From the tipping point where OTT viewing surpassed linear TV to the challenges and opportunities presented
Matt Walker, Founder and Managing Director of Rally Digital Sit down with Matt Walker, a seasoned expert in political advertising for this conversation about political campaigns and media buying, Walker shares his journey from college internships to running millions of dollars in advertising across digital channels. He
Rich Brooks, Founder and President of Flyte New Media In this conversation, David McBee interviews Rich Brooks about his formula for uncovering remarkability in marketing. The formula, called the Remarkability Formula, consists of four lenses: Find, Focus, Forge, and Frame. By applying these lenses, businesses can iden
Ryan Sheehy, Director of Digital Training & Strategy at Townsquare Media Ryan Sheehy talks about the role of traditional advertising in a digital world and the importance of building brand equity and trustworthiness through traditional media platforms such as TV and radio. He emphasizes that having a diversified media
