Small Groups, Shared Purpose: Rethinking How to Lead Change with Greg Satell

Greg Satell is the Author of Cascades: How to Create a Movement That Drives Transformational Change. In this episode of The Edge of Work, Greg joins Al Dea to explore why most organizational change efforts fail and how leaders can spark lasting transformation. Drawing from his front-row experience during Ukraine’s Orange Revolution and 15 years of research, Greg shares the power of “small groups, loosely connected, united by a shared purpose” to drive cultural and behavioral change. He explains why top-down, big-bang launches often trigger resistance, how to find early adopters, and the keys to creating the right conditions for change to spread. LinksWebsite: https://gregsatell.com/LinkedIn: https://www.linkedin.com/in/gregsatell/Book: https://gregsatell.com/cascades/