How to Get Onto Business Insider and Pitch Your Small Business with Entrepreneurship Reporter Jennifer Ortakales Dawkins

Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small business Jennifer is here to answer all the questions you’ve ever wanted to ask a journalist. Find out what subject lines stand out in a sea of emails, what makes a story interesting to a journalist, and whether following up is actually annoying or not. TOPICS WE COVER IN THIS EPISODE: What Business Insider covers How to stand out as a small business The importance of being familiar with current events The power of tangible deliverables Using data, surveys, and predictions in your pitchFamiliarizing yourself with the journalist and publication you are pitching to Being able to articulate how your business is relevant How much you should be following up How to write a good subject line Valuing the journalism that you consume Resources Mentioned:Find out More About Jennifer: https://www.businessinsider.com/author/jennifer-ortakales Follow @JOrtakales on Twitter: https://twitter.com/JOrtakales Follow @jennifer.ortakales on Instagram: https://www.instagram.com/jennifer.ortakales/ Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou Join Gloria Chou"s PR Community: https://www.facebook.com/groups/428633254951941 If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Additional Resources:Get the PR Starter PackLet’s connect on Instagram