Small Business PR
For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you. With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is. Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are. With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you. The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are! Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass
Show episodes
In this episode of the Gloria Chou PR Podcast, Gloria dives deep into one of the biggest traps small business owners face today — PR scams and pay-to-play “features.” You know the ones: “Get featured in *40 Under 40 Innovative Entrepreneurs—fees apply.” Gloria pulls back the curtain on how to spot these fake “PR opport
In this episode of the Gloria Chou PR Podcast, Gloria shares the three essential mindsets every founder needs to get featured in top media outlets—without spending thousands on a PR agency or ads. After helping thousands of small business owners successfully pitch themselves to outlets like Forbes, The New York Times,
5 Ways to Use Perplexity AI to Get Free PR and Gift Guide Features for Your Small Business
In this episode of the Gloria Chou PR Podcast, Gloria breaks down the biggest untapped opportunity for small business owners right now: using AI tools like Perplexity to get featured in media—and dominate AI search results—without hiring a PR agency. With traditional PR agencies charging thousands per month, Gloria sho
3 AI Rules Every Small Business Owner Should Break in 2025 (to Get Seen & Sell More)
In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three biggest myths about using AI—especially for small business owners, women of color, and entrepreneurs who don’t consider themselves “techie.” After being bombarded by “AI bro-marketers” and overcomplicated advice, Gloria reveals how she use
How ChatGPT and AI Shopping Decide Which Brands to Feature — And Why PR Is the New SEO
AI shopping is here. Learn how PR and media mentions decide which brands ChatGPT recommends—and why earned media is the new SEO. In this episode of the Gloria Chou PR Podcast, Gloria breaks down one of the biggest shifts happening in real time — AI-powered shopping inside ChatGPT — and what it means for small business
In this episode of the Gloria Chou PR Podcast, Gloria dives into one of the biggest shifts happening right now in online visibility—the rise of AI-powered search and shopping—and what it means for small business owners. Forget algorithms and paid ads. Gloria breaks down how organic earned media—like podcast features, g
