Small Business PR

Updated: 28 Jul 2025 • 200 episodes
www.gloriachoupr.com/podcast

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.  With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.  Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.  With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.  The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!  Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

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In this episode of the Gloria Chou PR Podcast, I sit down with Cathy Wagner—retail industry veteran, founder of RETAILMavens, and host of The Richer Retailer Podcast. With nearly 30 years of experience in independent retail, Cathy has seen it all: running her own brick-and-mortar stores, navigating bankruptcy, and buil

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In this episode of the Gloria Chou PR Podcast, I share the three massive shifts shaking up the online business world—especially in the age of AI, content saturation, and consumer fatigue. If you’re a coach, service provider, or expert selling digital products, this episode is your wake-up call. Why the “Information Bus

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In this solo episode of the Gloria Chou PR Podcast, Gloria breaks down the three golden rules of high-ROI content creation—designed specifically for small business heroes who want more sales, not more likes. If you’re tired of the content hamster wheel, this episode gives you a clear, stress-free roadmap to create long

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In this episode of the Gloria Chou PR Podcast, I sit down with Dylan Jahraus—host of the #1 Etsy podcast and founder of the Ultimate Etsy Course—to unpack the biggest Etsy updates of 2025 and exactly how to set up your shop for long-term success. From SEO and pricing to AI tools and post-purchase wow moments, Dylan sha

22 min
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In this episode of the Gloria Chou PR Podcast, I walk you through the exact, step-by-step process to pitch yourself and land podcast interviews—even if you’re just starting out, don’t have a website, or have never pitched before. If you"re a founder, expert, coach, or service-based entrepreneur looking to grow your vis

28 min
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In this episode of the Gloria Chou PR Podcast, I sit down with Kim Rittberg—award-winning TV producer, media expert, and video coach—to talk about how small business owners can finally show up confidently on camera without sounding robotic or overly rehearsed. Kim has produced for Us Weekly, Netflix, and launched video

21 min
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