Small Business PR

Updated: 16 Dec 2024 • 168 episodes
www.gloriachoupr.com/podcast

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.  With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.  Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.  With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.  The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!  Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

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Thinking about planning your year and analyzing your business so you can set yourself up for success for the next year? A to-do list is not a plan, so today my guest will show you exactly how to start and make an annual plan that actually sticks and works! Easy Tips for Crafting an Annual Plan That Boosts Your Business

33 min
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Tired of the endless "buy now or die" countdowns? The fake scarcity? Those "secret" masterminds that cost more than a car? 🙄 In this episode, I"m calling out the toxic marketing tactics that are manipulating small business owners and sharing what we can do differently. Because guess what? You can sell without being sl

18 min
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End of year and beginning of year are GREAT times to get featured using trends, yearly recaps, predictions and more--journalists and media outlets LOVE these stories and I"m sharing with you how you can leverage these methods to get your product featured with zero PR experience! Here’s What We Cover In the Episode and

The holidays are a great time to make extra sales and you"ll hear 5 PROVEN ways you can increase revenue without ads or social media with simple actionable steps you can take today! Here’s What We Cover In the Episode and More:Definition and importance of AOV (Average Order Value) in increasing sales Avoid underpricing

26 min
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From helping thousands of small businesses get featured in the hottest gift guides and magazines and podcasts, here are the 3 things you need to know to get PR success for your business! Here’s What We Cover In the Episode and More: Sharing your story with the press positions you as an innovator and an industry leader.

9 min
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Get insider tips on getting your products into major wholesale marketplaces like Faire! Learn how to make your listings stand out, draw in buyers, and use seasonal trends to drive sales. If you’re a small business aiming to grow in wholesale, this episode is packed with strategies you won’t want to miss! Here’s What We

28 min
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