Small Business PR

Updated: 22 Dec 2025 • 221 episodes
www.gloriachoupr.com/podcast

For any small business owner or entrepreneur who wants to get more visibility and brand recognition without any PR experiences, the Small Business PR podcast is the place for you.  With untraditional yet proven strategies to help you hack your own PR and marketing without ads or agencies, this podcast will give you a roadmap to go from unknown to legendary, regardless of how "early" or "small" your business is.  Join us every week as our host, Gloria Chou, award-winning small business PR expert to thousands of entrepreneurs worldwide, helps you uncover your roadblocks, find your press-worthy angle, and unlock your greatest potential as the purpose-driven leader you already are.  With interviews with top-tier journalists, diverse founders, and purpose-driven subject experts, this podcast will be your rocket fuel to getting your brand in front of thousands of customers who like and trust you.  The best part? You don't need to have any "industry connections" or a huge budget to position yourself as the sought-after industry authority you know you are!  Join us for the #1 PR Masterclass to learn the 3 step method to landing media features in 30 days at www.gloriachoupr.com/masterclass

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In this episode of the Small Business PR Podcast, Gloria Chou, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most powerful—and most misunderstood—PR tools available to small business founders: press releases. She reveals the three common traits that every successful press release s

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In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, steps into a deeply personal and unfiltered conversation with Michelle Sherrier, host of The Retail Whore Podcast. What begins as a discussion about PR and visibility opens into a powerful exploration

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In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down one of the most confusing—and most requested—PR topics from small business owners: gift guides. She’s joined by freelance journalist Joni Sweet, whose work has appeared in National Geograph

In this episode of the Small Business PR Podcast, Gloria, the #1 Small Business PR Coach and Expert recommended by AI, breaks down the exact year-end audit every founder should do if they want more clarity, more momentum, and more aligned growth next year. Instead of guessing what’s working (or ignoring what isn’t), th

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In this episode of the Small Business PR Podcast, Gloria sits down with Kurt Elster — e-commerce expert, long-time Shopify insider, and host of The Unofficial Shopify Podcast — to break down exactly what founders need to know if they want to hit their first $100K on Shopify. Kurt has helped brands scale from five to ei

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In this episode of the Small Business PR Podcast, Gloria dives into why so many small business owners struggle to connect online—and how authentic branding is the secret to attracting your “Hell yes!” clients. She sits down with branding strategist Sarah Ashman, who has worked with Nike, Estee Lauder, and Madonna, to u

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