Simon Squibb: The Hard Truth About Scaling: Why Purpose, Not Profit, Builds Real Businesses

In this unmissable episode of ScaleX Insider, host Benny McGurgan sits down with serial entrepreneur and HelpBank founder Simon Squibb to unpack the myths of hard work, the lies we inherit about success, and the power of rediscovering your dream. You’ll Learn: · Why most business owners don’t scale (and what to do instead) ·   The real reason your team isn’t engaged ·    How purpose—not hustle—is your biggest growth lever ·     How to remove limiting beliefs that are sabotaging your success ·     Whether you're stuck in your business or seeking to re-ignite your passion, this conversation will shift your mindset and strategy.   Chapters: 00:00 – Introduction & Vision of ScaleX 01:36 – Early Life & Entrepreneurial Roots 05:59 – The Passion Myth 17:03 – Purpose in Business 36:19 – Storytelling & SME Growth 41:25 – Misconceptions About Hard Work54:26 – Redefining Success 01:01:18 – Building a Personal Brand 01:10:57 – Work-Life Balance & Culture 01:12:41 – Power of Listening 🔗 Connect with Simon Squibb: 🌐 Website: https://purposefulproject.com 🎥 YouTube: https://www.youtube.com/@SimonSquibb 🎧 Podcast: The Good Luck Club – https://purposefulproject.com/podcast 📲 TikTok / IG: @simonsquibb 💼 LinkedIn: https://www.linkedin.com/in/simonsquibb/ 📘 More from Simon: The Purposeful Project: Free tools, courses & mentorship to help you start a business – https://purposefulproject.com 📍 Find out more: Simon’s platform: https://www.helpbank.com Simon’s book: What’s Your Dream? – available now About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ is a platform designed to help SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast brings insights from world-class entrepreneurs and business thinkers. If you're an SME leader who wants help to scale with purpose and a proven plan and framework to follow to get there, here's two ways you can work with us: Join our Northern Ireland ScaleX Accelerator Programme in 2026! (For SME leaders generating £2m-30m annually.) Since 2020, we've ran a 12-month group coaching programme designed for CEOs, founders and MDs of SME's who want to scale their business, their own leadership, their teams and their value proposition. In 90 days, we'll spot the bottlenecks stopping you right now and devise a plan throughout the rest of the programme on how you can achieve limitless business, If that sounds good to you, click here to join our waitlist for 2026 - https://scalexaccelerator.simplescaling.com 📢 Subscribe for weekly insights on how to Scale with Purpose:https://www.youtube.com/@ScaleXInsider