ScaleX™ Insider Podcast

Updated: 26 Dec 2025 • 251 episodes
simplescaling.com

My name is Brendan McGurgan and I am immersed in the world of scaleup businesses. In 2020, myself and business partner Claire Colvin co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpose. Over the past two years we have researched and examined our success and the success of those who have 'been there and done it' to create the 10 Principles of Scaling which is enshrined in our ScaleX™ Framework. As an extension of this we have created the ScaleX™ Insider Podcast. Every week I will be having fascinating conversations with authors, change makers and business leaders on one or more of the ScaleX™ Principles to support you on your journey to success. I believe passionately in business scaleup and most importantly the wellbeing of you - the aspirational scaleup leader. New episodes on Wednesdays. Listen anywhere you get your podcasts, and please rate, review and share the podcast if you enjoy it. For more information go to: www.simplescaling.com.

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Lloyd Thompson breaks down why so many founders feel busy, overwhelmed, and unable to scale — despite having a team. In clip, Lloyd explains what a "business drowning in chaos" actually looks like: founders acting as the answering machine for every decision, teams that help but don't own outcomes, and operations that c

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Lloyd Thompson explains why hiring for skill over character creates chaos as your business scales. In this ScaleX™ Bitesize clip, Lloyd dives into one of the most common mistakes founders make as they grow: focusing on technical ability while neglecting values and character. He explains how this leads to misaligned hir

4 min
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What if the real reason your business feels constantly busy — yet never truly scales — isn't lack of effort, talent, or ambition, but operational chaos and founder dependency? In this episode of ScaleX™ Insider, Brendan McGurgan is joined by Lloyd Thompson, founder of VirtualDOO and author of "9 Ways to Leave Your Day-

60 min
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Sunny Lenarduzzi explains whether YouTube is the right platform for businesses and solopreneurs looking to scale their reach and impact. In this clip, Sunny dives into who can benefit from YouTube, the difference between a mass audience and a targeted one, and how leveraging YouTube strategically can generate leads, re

5 min
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Sunny Lenarduzzi reveals the step-by-step journey of how she went from a one-woman social media consultancy to a YouTube authority helping entrepreneurs scale their businesses. In this clip, Sunny shares her initial experiment with YouTube, how answering client questions turned into millions of viewers, and how she dis

4 min
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What if you could scale your business, grow your income, and expand your impact using YouTube—without spending a dime on ads? In this episode, Sunny Lenarduzzi, a social media consultant, business growth coach, and expert in online education, reveals how entrepreneurs can leverage YouTube and video marketing to build p

58 min
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