Show Up, Sell & Scale: The Specificity + Simplicity Playbook w/ Steph Rubio

In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems that keep your business running like a well-oiled machine while you sell. Steph gets real about imposter syndrome, visibility fears, and the gritty choices that built her resilience and results. What You’ll Learn Specificity > wide nets: how clear positioning attracts the right buyers fast Simplify to scale: streamline your offer suite so people instantly “get it” Visibility without the ick: show up, sell, and stay authentic on social Mindset that moves money: ditch self-limiting beliefs and price with confidence Operations that support sales: practical systems for delivery, follow-up, and consistency Who It’s For Women entrepreneurs, coaches, and creatives who are ready to be seen, charge their worth, and scale sustainably without complicated funnels. Guest Resources Website: stephrubio.com Instagram: @virtually_stephrubio Let’s Connect & Get Your Freebie! Stay inspired and get daily visibility tips—follow Michelle everywhere: Instagram: @michellelthames Threads: @michellelthames LinkedIn: Michelle L Thames YouTube: Michelle L Thames Podcast: Social Media Decoded Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE show up online, visibility strategy, simplify your offers, offer suite clarity, specificity and simplicity, pricing confidence, stop undercharging, operations for small business, systems for entrepreneurs, mindset for women entrepreneurs, imposter syndrome in business, authentic selling on social media, messaging that converts, content that sells, sustainable scaling strategies