Social Media Decoded
Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨
Show episodes
Are you posting every single day on Instagram, Threads, or TikTok… but not seeing clients or sales? In this episode of Social Media Decoded, host Michelle Thames breaks down why daily posting doesn’t equal profits — and what to do instead. Learn the authority-building shifts that help you attract high-ticket clients, g
Why Your Words Aren’t Converting (And What to Do Instead) w/ Lucy of My Write Hand Woman
In this Social Media Decoded episode, copywriter and messaging strategist Lucy (My Write Hand Woman) breaks down why your content isn’t converting—and exactly how to fix it. We dig into foundational messaging, brand voice, and differentiation, plus Lucy’s “Exact Factor” approach to make your offers unmistakably clear s
The Creator-First Future: Monetization, Messaging & Modern Marketing with Clair Sidman of Collective Voice
In this episode of Social Media Decoded, host Michelle Thames chats with Clair Sidman, VP of Marketing at Collective Voice, about what it really means to be a creator-first brand in 2025. Clair unpacks why trust is outperforming virality, how creators can stop chasing trends and start building true impact, and how plat
From Customers to Community: The Experiential Marketing Playbook w/ Amber “The Activator” Owens
In this Social Media Decoded episode, experiential strategist Amber “The Activator” Owens (BrandFelt Activation) shares how to turn casual followers into raving superfans using brand activations, live events, and community-driven digital marketing. We unpack low-cost event ideas, how to promote IRL experiences with soc
Why You’re Still a “Hidden Gem”—And How to Finally Get PAID for Your Expertise w/ Jodi-Kay Edwards
In this Social Media Decoded episode, brand strategist and storytelling expert Jodi-Kay Edwards shares her proven blueprint for going from invisible to in-demand—without chasing hustle culture. We break down alignment over hustle, clarifying your message, building confidence to show up consistently, and turning visibil
In this Social Media Decoded episode, strategist and “operations unicorn” Steph Rubio shares how to combine mindset + operations to stop undercharging, clarify your offer suite, and show up online with confidence. We dig into specificity and simplicity—the two levers that make your messaging convert—plus the systems th