Show don't tell - the full approach explained (live event recording)

Brand new keynote talk from Lisa Bean on how to grow your online coaching / education business, and make more sales as a purpose-driven entrepreneur. This talk walks through how to warm up cold leads, build trust before a sales call, and create marketing content that leads to real clients. Whether you’re a coach, service provider, or creative entrepreneur, this is a straight-talking session on marketing, mindset, and visibility for 2025. Key Timestamps: 00:00 – 01:09 The belief that changed everything: “There is so much money out there to be made.” Customers are already looking — the challenge is being findable. 01:09 – 02:34 Understanding the full customer journey: Cold lead → warm lead → client → repeat client 02:34 – 03:04 The mistake most people make online: asking for too much trust too soon. 03:04 – 04:06 How ranking on Google for “business coach” helped Lisa generate high-converting leads. 04:06 – 05:10 Why her sales calls convert 9.9/10 — and how you can warm up new clients in the same way. 05:10 – 06:10 What to have in place when someone finds you for the first time. 06:10 – 08:00 How to hook people instantly in your videos and why you should give value up front. 08:00 – 09:25 The importance of clarity on your website. If they’re lost, you’ve lost them. 09:25 – 11:10 The three types of content every business needs: - Content that reaches new people - Content that builds your brand - Content that makes your offers clear and easy to buy 11:10 – 14:00 Different ways to reach new audiences: networking, SEO, speaking, ads 14:00 – 15:30 Why marketing matters more than talent — and why you must learn it yourself. 15:30 – 17:00 Credibility signposting: how to show that your brand is experienced and established. 17:00 – 19:00 Why customers need to “test drive” your offer. Discovery calls aren’t enough. 19:00 – 21:00 How Lisa built her events strategy — and why she ran them at a loss to build trust. 21:00 – 23:14 The value of documenting your events and using content as your proof. 23:14 – 25:00 How to create ads from spontaneous moments and event footage. 25:00 – 27:00 Organic social content that builds trust and attention. Why variety matters. 27:00 – 29:00 Selling without pressure. The work you do before the offer is what sells. 29:00 – 31:00 The role of thought leadership in helping people understand what you do and how. 31:00 – 34:00 Turn your real-life insights and client patterns into weekly content. 34:00 – 36:00 Thought leadership as a map: your job is to guide people through the journey. 36:00 – 40:00 Final advice: teach weekly, calibrate your ideas, and document what works. 🔗 Links & Resources: Guide: The 5 Key Questions to Make Sales Online (£7)- Get clarity on your offer, outcomes, and how to stand out in your niche – https://lisa-bean.com/paid-to-serve/ Course: Learn How to Market to Sell in this brand new online course (£99) – https://lisa-bean.com/online-marketing-course/  Membership: Shift your whole mindset and move through your blocks in the Be The Person monthly membership (£24/month) – https://betheperson.co.uk/ #coaching #coachingbusiness #marketingadvice