SEO for AI: What Works, What’s Snake Oil

01 Jul 2025 • 43 min • EN
43 min
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43:13
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Available on YouTube: youtu.be/qdpFmuFD8yE Shopify merchants are getting pitched AI SEO “solutions” left and right—none of them proven. So I called Jason Berkowitz, an SEO who actually knows the game, to answer the real question: what should you actually do to rank in an AI-powered world? (Spoiler: most of it’s nonsense.) We break down what’s real, what’s trash, and why good SEO still wins—even in a sea of chatbots and grifters. SponsorsZipify – Build high-converting sales funnelsCleverific – Smart order editing for ShopifyViralsweep – Create sweepstakes, contests, and giveaways LinksJason Berkowitz / Break the WebShopify Global Product CatalogChatGPT Product Search Beta Work With KurtGrow your Shopify store with me: https://ethercycle.com/applySee client results: https://ethercycle.com/workJoin my newsletter for Shopify insights: https://kurtelster.com/

From "The Unofficial Shopify Podcast"

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