Sending the Right Message through Intrinsic Branding

Justin Foster and Emily Soccorsy are co-founders of an innovative marketing and brand agency called Root+River. Root+River believes in intrinsic branding and humanistic marketing that positively impacts the world and companies. Justin is driven by the belief that leadership begins in the heart. Not only is Justin the co-founder of Root + River, he is also a speaker, writer, poet and mentor. Emily is the co-founder and CEO of Root+River. She brings her intelligence, drive and creativity to bear for their clients through smart, soulful marketing and brand strategy. What you will learn How the marketing world is changing and influencing our daily lives Is your brand having an identity crisis? Here’s how to solve it Audience vs Target Market: What’s the difference and why does it matter? An introduction to the concept of ‘Intrinsic Branding’ Why Root + River aren’t for everyone (and why you shouldn’t be either) How do you make your customers the hero of your brand? And why is it important? Discover why word of mouth marketing is more effective than any other strategy How to choose your language wisely to send the right message to your prospects Discover the ‘Defiers’: Mission-driven, empathetic and self-governed leaders Essential reading for Marketing Professionals