In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the p

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a b

Justin Foster and Emily Soccorsy are co-founders of an innovative marketing and brand agency called Root+River. Root+River believes in intrinsic branding and humanistic marketing that positively impacts the world and companies. Justin is driven by the belief that leadership begins in the heart. Not only is Justin the c

Intrinsic Branding Emily Soccorsy and Justin Foster are the founders of the intrinsic brand practice, Root + River and the co-authors of Rooting Up: Essays on Modern Branding. Working with heart-based leaders, they believe that all great brands are spiritual experiences. Emily and Justin are on a mission to inspire all

In this second episode, we will discuss the importance of understanding your standards and knowing your audience from the perspective of intrinsic branding. We also talked about lead quality and why it is a commonly overlooked metric, how the brand and the business model inform each other as well as understanding the p

In our first episode with Justin and Emily of Root + River, we discussed how businesses execute spirituality in their branding efforts, differentiation around category design, and the impact of getting the language right first in your brand narrative. We also talked about the process of spiritual enlightenment from a b