How do you scale a beloved burger brand without losing the heart that made it special? In this episode of Branded, host Ben Kaplan speaks with Chris Dull, President and CEO of Freddy’s Frozen Custard & Steakburgers. Chris opens up about the balancing act of fast growth and genuine hospitality—sharing how Freddy’s has expanded into 37 states, reimagined its digital experience, and stayed laser-focused on franchisee success. From caramelized steakburgers to post-pandemic innovation, this conversation dives into the power of brand consistency, listening to your guests, and creating “one-of-a-kind moments” in everyday life. If you’re in branding, franchising, or just trying to grow something the right way—don’t miss this one.
From "BRANDED"
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