Scaling Up Without Losing Your Team’s Heart

Join us for a discussion about building a team that cares about each other and supports one another. Lauren Cockerell is the CEO of Kwedar & Co. One of my favorite parts of the interview is when she shares how she leads Highlights from the interview: 1. Technique for coaching employees Lauren explains that she uses the Rockefeller Habits and Scaling Up methodology, with a focus on quarterly goals, KPIs, and team alignment. 2. Quarterly goal-setting and review process Lauren describes Kwedar's quarterly goal-setting process, where the team aligns on annual priorities, breaks them down into quarterly "rocks", and then tracks progress and celebrates successes at the end of each quarter. She emphasizes the importance of having measurable KPIs and involving the whole team. 3. Using core values to guide decisions Lauren shares how Kwedar's core values are central to their operations used to guide decisions and have difficult conversations. She explains how the values create a common language and framework for the team. 4. PR and marketing systems Karl and Lauren discuss Kwedar's approach to PR and marketing, emphasizing the importance of having an integrated, strategic system that aligns messaging across all channels. Lauren outlines Kwedar's process for planning, pitching, and executing PR campaigns. 5. Challenges of scaling and delegating Lauren shares one of her current challenges - continuing to remove herself from the center of the business and delegate more to her team as Kwedar scales. She discusses using frameworks like the Accountability Chart to map out roles and responsibilities. 6. Influential leaders and mentors Lauren reflects on two key leaders who have mentored and influenced her - her first boss, Paige Hendrix, and her recent EO coach, Robert Whitaker. She shares how she has applied lessons learned from them in building her own business. You can learn more about Lauren Cockerell over at her website Kwedar & Co. You can also connect with her on LinkedIn. As always, if you have any questions or want to submit a guest for the podcast that you think would be amazing, just reach out to me on the Systematic Leader website, and I’ll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Systematic Leader podcast on your favorite platform. Thanks!