Scaling Exponentially: ATAK Interactive’s Playbook for Growth and Acquisitions with Austin LaRoche

Episode Notes:Guest: Austin LaRoche, CEO of ATAK InteractiveTopics Discussed:Austin’s entrepreneurial journey, from nonprofit work to building a full-service agency.The M2S (Marketing to Sales) Framework and its role in revenue growth.The importance of RevOps in aligning sales, marketing, and customer success teams.Challenges and lessons in pursuing acquisitions and exponential growth.The significance of embracing failure, accountability, and building a strong company culture.Connect with Austin:Website: atakinteractive.comLinkedIn: Austin LaRochePodcast: Scaling Through StructureKey Questions (00:55) Can you share your journey me about how you got to where you are? (03:05) So today, who would you say is your ideal client? (04:01) No specific niche or anything that you work with? (04:57) Is there a common mistake or a misconception that new clients have when you take them on? (05:53) What are some big goals that you guys have in the next year or two? (06:30) Are you sticking to just the US or one location like that, like a geographical area like that, or are you open to anywhere? (07:40) How would acquiring other businesses, how would that affect your business? (08:30) What do you feel is your number one roadblock from stopping you from getting there? (09:45) Your team, are they local to you, or do you have team members globally? (10:33) What is working for you guys right now to attract new business? (11:39) Do you use any other social media channels as well? (14:38) You do something with RevOps technology, right? Do you want to explain a little bit about that? (16:19) What's the best advice that you have ever received? (17:59) What's the best advice advice that you have ever given? (21:39) Is there anything that you wanted to talk about with marketing frameworks or anything like that? (23:07) Is there anything that you wanted to touch on that we haven't talked about yet? (24:42) Where can we go to find out more about you and what you do? (25:10) What is your podcast called?Austin LaRoche www.atakinteractive.com https://www.linkedin.com/in/austinlaroche/Virginia Purnell Funnel & Visibility Specialist Distinct Digital Marketing (833) 762-5336 virginia@distinctdigitalmarketing.com www.distinctdigitalmarketing.com www.distinctdigitalmarkting