Entrepreneur Conundrum

Updated: 27 Oct 2025 • 233 episodes
entrepreneurconundrum.com

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

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Guest: Derrick Chevalier — H-C (h-c.com), Evolve or Be Slaughtered (Amazon #1)  Core ideas: Negotiate people, not problems; products don’t change—people do  “Feel good” ≠ “win-win”; feelings aren’t facts  Persuasion vs influence: persuasion is seen, influence is felt  Antidote axiom: the antidote to any tactic is that

61 min
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What happens when a software engineer pulls back the curtain on social media’s inner workings? In this episode, Virginia Purnell talks with Tim O’Hearn, author of Framed: A Villain’s Perspective on Social Media, about the psychological and technical forces that shape what we see, share, and believe online. You’ll learn

25 min
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Guest: Dr. Sylvia Rohde-Liebenau — ENCC-accredited senior executive coach; founder, Smart Power Method; author of Who’s in Charge? Lead with Real Power and Creative Impact in the Echo-Chaotic World. Links:Website: smartpowermethod.com  The Book: smartpowermethod.com/the-book  LinkedIn: linkedin.com/in/sylvia-rohde-lieb

32 min
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Guest: Fred Meyers, Founder & CEO of Queensboro Links: Website: www.queensboro.com Facebook: https://www.facebook.com/queensboro/ Instagram: https://www.instagram.com/queensborousa/ Episode page: https://entrepreneurconundrum.com/fredmeyers In this episode: (00:00) Intro — spotting a premium polo gap and building from

38 min
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Show NotesPrima’s pivot + origin — Moving from engineering and retail to online work; COVID as the “house on fire” moment that forced reinvention.  “Best Kept Secret” diagnosis — It’s not lack of skill; it’s talking about what the market doesn’t urgently care about.  House on Fire Marketing — Identify activation points

49 min
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In This Episode, You’ll Discover:How Cliff’s musical journey began at Berklee and led him to Los Angeles  What being kicked off American Idol taught him about resilience  The power of saying “yes” and following curiosity into new ventures  Why Cliff believes health is the foundation for creative and business success  H

35 min
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