Entrepreneur Conundrum

Updated: 15 Sep 2025 • 227 episodes
entrepreneurconundrum.com

Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.

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In this episode, you’ll learn:How Steve launched, scaled, and sold a successful advertising agency.  Why consistency and persistence matter more than talent.  The endurance athlete mindset and how it translates to business.  The epidemic of loneliness — and how Loving Your Neighbor: A Practical Guide helps combat it.  

22 min
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Show notes (bullet style)Mike’s path from dentistry plans to pet franchisingScaling EarthWise Pet: 3 stores → 200+ units; 9 acquisitions; 51 corporate storesIdeal franchisee profile: passion, alignment, “in the trenches” grit, financial readinessRegionality & marketing: different buying habits, local ad spend, video &

37 min
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Today on Entrepreneur Conundrum, Virginia sits down with Doug Zarkin, brand leader, keynote speaker, and author of Moving Your Brand Out of the Friend Zone. Doug brings a wealth of experience from shaping powerhouse brands like Avon, Victoria’s Secret PINK, and Pearle Vision. He shares:His journey from agency life to l

11 min
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In this episode of Entrepreneur Conundrum, Virginia welcomes Becky Freemal, Emmy Award-winning journalist, best-selling author, and founder of The Market Exec. Becky shares her journey from broadcast journalism to fractional CMO, and why effective storytelling is the key to sustainable business growth. What you’ll hear

39 min
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Episode: SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online Guest: Nick Musica, Founder of Optics In SEO Agency What You’ll Learn in This Episode:How Nick transitioned from publishing to SEO — before even knowing what SEO wasLessons learned from early SEO vendor experiencesThe “3+1”

25 min
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In this episode, Virginia talks with Diane Wyzga, founder of Quarter Moon Story Arts and creator of the Stories from Women Who Walk podcast. Diane helps women clarify their vision and amplify their voices through storytelling, coaching them to uncover words they didn’t know they had.What you'll hear in this episode:Dia

37 min
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37:12
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